How to display foreign language feeds

We got a support request asking about Foreign Language feeds, and it wasn’t the first one. Now, while we understand most of our subscribers just want a plain old English
feed, the answer to this question actually opens up a lot of neat possibilities with your RSS feeds.

Look, the goal is to put the most relevant feed possible on your website, right? Well, tuning your feeds is how you can increase your relevance.

So let’s look at this language question, and then we’ll talk about how to use the idea contained in this answer into other ways to modify your feed.

Read moreHow to display foreign language feeds

Making More Targeted Keywords

Have you ever noticed that sometimes the keyword that you want your feed to focus on doesn’t even appear in the title or first few hundred characters of your feed? Well, there are a few ways to deal with that, but this one’s a real winner for you.

Not only will you get more relevant feed stories, you’ll get stories with your most important keywords right in the title.

Here’s how:

You can use a search operator inside of your keyword as part of the query. One of the most valuable search operators for RRSS owners is to require that your keywords are in the TITLE of the news item, rather than ANYWHERE in the item.

In other words, let’s say you’ve got a page on “lemurs” and you want a Google news feed on your page to show relevant stories about lemurs. But the problem is that you often get stories about Zoo
management, or African safaris. Yes, they mention lemurs deep down in the article, but your important keyword does not appear on the page where you want it to be.

Read moreMaking More Targeted Keywords

Targeting Feeds By Country

The other day we answered a question by Keith about increasing the relevance of his feeds. The answer, as you might remember, was “Phrase Matching” which means putting double quotes around your keywords. But the double quotes we’re using are “URL encoded”, which means we’re using the special code %22, rather than a regular quotation mark.

“Is there a customization of the feed that will work with your plugin and return pages from the UK only?”

There are actually a few location-specific things you can do for your feeds. But the most helpful might be the parameter to tell Google to only show stories that come from a specific location. And
here is how you do that.

What you want to add is a search modifier to your keyword. Search modifiers go right into the keyword query, just like ALLINTITLE from a few emails ago.

Read moreTargeting Feeds By Country

Tuning your feeds

By now you are probably realizing both how simple the Related RSS Plugin is to set up and use… and how powerful it can be if you want it to be.

For most sites, you can get the plugin installed in just a few minutes. All you need to do is click a few settings on the settings page, drag the widget to your sidebar, and you’re done.

But you can also tweak and tune the Plugin in lots of ways, and even on every page.

Yesterday we covered one important part of setting up your Related RSS Plugin on your blog — tuning using the first tag .

But if you want your feed’s topic to be something different than your primary keyword, you also learned about using the ACME Tag. Just set that to any keyword, and that’s what your page or post’s topic will be about.

See how our sidebar demo feed has “Atkins Diet” news.    You’ll know why when you read on.

Neat, right?

Read moreTuning your feeds

Why you should use TAGS on your blog

You probably noticed that the keyword that each post’s feed is built from is actually the first TAG on that page.

Are you using tags on your posts?

If not, you should. To hear our friend (and world famous SEO expert) Nathan Anderson explain it, tags are “really, really good for SEO.”

That’s because when you use tags, and those tags are displayed on your posts, then you’ve got a link on your page with some very specific anchor text that points to your pages. And as you know,
that kind of relevant internal linking helps Google know what your page is about, and helps you rank higher.

acmetagSo, if you haven’t yet started using tags, just go from post to post and type in a few keywords into the “Post Tags Field” (right side of the Edit Post page, below Categories). Separate each tag
with a comma, and click Update.


If you want to set a SPECIFIC tag, just use our ACME Tag Box