Making More Targeted Keywords

Have you ever noticed that sometimes the keyword that you want your feed to focus on doesn’t even appear in the title or first few hundred characters of your feed? Well, there are a few ways to deal with that, but this one’s a real winner for you.

Not only will you get more relevant feed stories, you’ll get stories with your most important keywords right in the title.

Here’s how:

You can use a search operator inside of your keyword as part of the query. One of the most valuable search operators for RRSS owners is to require that your keywords are in the TITLE of the news item, rather than ANYWHERE in the item.

In other words, let’s say you’ve got a page on “lemurs” and you want a Google news feed on your page to show relevant stories about lemurs. But the problem is that you often get stories about Zoo
management, or African safaris. Yes, they mention lemurs deep down in the article, but your important keyword does not appear on the page where you want it to be.

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